Management Essay Example | Topics and Well Written Essays - 1500 words - 6

Management - Essay ExampleThe party does not offer its clients any post- gross sales service of further support. Catherines bon ton is responsible for advertising campaigns for the business, thus it delivers the marketing message to customers directly. Georges company sells its products through builders, galvanising retailers, and department stores. Therefore, the target market of this company is more decided than that of Catherines business. Still, the business works with most of its clients indirectly. The target market is narrower than that of Catherines company. Though some clients are dealt with directly, most of the information the business can get active the end users may come from the retailers. The company offers its customers help repairing the goods and solving warranty issues. Georges company, though does implement some internal marketing, communicates its message to the customers through builders, electrical retailers, and department stores Alans company is a retai ler of motor cars and, therefore, has direct contact with its customers. The target market is relatively narrow is even geographically bound. Nevertheless, the companys salespeople closely work with the prospects. Therefore, the company, since has a direct communication with the customers, can gather information about them directly. The mechanics of the company are to help clients if they construct any problems with the car after its purchased. Alans companys direct responsibility is to implement its marketing strategies on its own. So companys salespeople, in most cases, are the ones who deliver the marketing message to the clients. 2. How would these differences provide challenges for each general manager? Catherines and Georges companies engage limited opportunities for receiving customer feedback. Such feedback, when integrated into the CRM process and communicated to the customer contact employees would improve the effectiveness of business-customers communication. In additio n, frequent and more improved communication would improve customers efficiency in using the products of the companies and, as a result, increase the rates of customer satisfaction and loyalty. However, such improvements in communication would require the companies to improve their internal communication channel and modify communication processes for them to deliver more valuable information about the customers. For Catherines company this would mean imposing on the franchisees the responsibility to gather customers feedback. Georges company would have to work closer with its retailers in order for them to give information about the end users of the companys products. Alans company would have to implement a program that would ensure customer feedback is gathered, analyzed and used properly. Among the advantages of closer and improved communication with the clients is, first of all, leads generation. More personalized approach to sales would enable all the three companies to receive information on the potential clients from the existing ones. It is especially appropriate for Alans business model. In addition, word of babble information exchange between people is to be of a great help if the companys clients are satisfied and loyal. At the same time, change communication with the customers, as well as communication channels, would require each company to somewhat restructure their sales strategies and business structures. New forms of communication should be